MARKETING MAILING CAMPAIGN AS THE FORERUNNER OF BUSINESS DEVELOPMENT ACTIVITIES

Although, sometimes considered as disputable, marketing mailing campaign remain a very cost effective way of acquiring new market shares.

Attracting the attention of your future consumers can be daunting, either you are a small business looking at developing your activity or if you are a multinational seeking to expand your market shares. Approaching leads via emails is widely applied through business models emanating from every corner of the earth, independently from the nationality or the cultural habits.

Gathering clients and users from all around the world enabled the Getemail team to grasp the efficiency of mailing campaigns for business development strategies: 

  1. Educate yourself on your market
  2. Document your research with facts and figures
  3. Identify key POC or leaders (through Linkedin, Viadeo, Weibo, Xing etc…)
  4. Find the email address of the person identified WITH GETEMAIL !!!

Some graphs and numbers attesting for the above statements :

Email marketing more effective than social media

email marketing'

 

The mobility factor highlighting the importance of email communication:

  • 75% of Gmail’s 900 million users access their accounts on mobile devices.

customer acqusition getemail

Source: McKinsey

A Business Development campaign can be severely affected by inaccuracies, in the contact details, of your future prospects. This confirm the necessity to equip your business with Getemail. The most efficient strategy in customer acquisition relies on informative data which reduces the gap  between companies and users. Moreover, the email remains the most reliable communication channel for businesses.

 

 Laura Quintard

                                                                                                                                       Chief Marketing Officer  GetEmail.io

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